Button Masala is a revolutionary and sustainable fashion brand that has redefined garment creation with its unique joinery system. This innovative technique uses only buttons and rubber bands, making it one of the fastest, cheapest, and most eco-friendly methods for creating clothing.

Button Masala allows for endless design possibilities, customization, and versatility, enabling each piece to be worn in multiple ways and across sizes. The brand's commitment to zero waste and sustainable fashion is evident in its approach, which eliminates the need for sewing, machines, or tools. The technique is also applied to various products such as carpets, bags, jewelry, and shoes, and is designed to be accessible and teachable to everyone.

Anuj Sharma, the creative force behind Button Masala, is a distinguished fashion designer with a deep focus on sustainability and craft development. An alumnus of NID Ahmedabad and Domus Academy in Milan, Anuj has showcased his collections internationally, and is a regular at Lakme Fashion Week in Mumbai. His groundbreaking Button Masala technique has been featured in global exhibitions like Connecting Concepts by Dutch design DFA and Bliss at the Taiwan Design Expo 2011. He has shared his expertise with over 20,000 people worldwide, teaching them this eco-friendly and innovative method. Through Button Masala, Anuj Sharma continues to challenge traditional fashion norms, promoting a greener, more creative, and inclusive approach to design.