who are we
We’re a Mumbai based fashion-tech company with sustainability in our veins. Our effort is to make fashion circular in India and reduce the global human methane emissions by 1% through principles of sharing economy and helping consumers shift to slow fashion brands, that are doing better for the planet.
We think of ReRack as:
🖥️ A platform enabler to cater to demands of women who share our mission and wish to shop circular
🩷 A community born out of love for sustainability to create awareness for conscious consumption and reduce the information gap between users and brands
❤️ Last but not the least, supporters of independent home-grown (slow) fashion Indian brands. We partner with them to help fuel the growth of MILLIONS of skilled craftsmen and artisans in india who are otherwise fading into extinction
COMMUNITY FIRST
Started in the summer of 2023 as a validation step in the user exploration journey, our instagram community received a lot of love. The overwhelming response was largely owing to purpose driven content and a level of relatability we brought to our users. The response for ReRack as a platform enabler in itself was overwhelming and so began our journey. We have co-created this platform with inputs from our users to ensure we create value 365 (and a quarter) days a year!
Here’s to you experiencing the future of fashion & feeling the joie de vivre of “something borrowed”
THE PROBLEM
Fashion is one of the largest polluting industries in the world.
The stats are alarming. An average Indian buys 60 new clothing items every year, and discards it even before hitting optimal wearing cycles or being worn at all. As per EllenMcArthur foundation’s findings, we wear only 20% of our wardrobe 80% of the times. This is not only alarming but hints towards a need for new-age business models where consumers can enjoy & experience fashion without the necessary downsides of ownership economy. ‘Sharing > Owning’ is our guiding mantra at ReRack. In a planet of +8B humans each of us buying everything for individual consumption (alone) leads to massive wastage and reduced efficiencies.
We must transition towards ‘sharing’ as a default system. So next time you’re thinking about thrifting, renting/ReRacking or reusing fashion, do it with a sense of ease and a tinge of pride. It’s elite.
FOUNDER & CEO
KHYATI GUPTA
With over 8 years of experience in building luxury brands, in India (and beyond), I realised it was time for me to start on a new journey. As such, the foundation for sustainability and circular fashion were laid during my MBA at HEC Paris & Columbia Business School, New York. Finally, it was in 2022 that I started to notice a wave of change in the Indian market with respect to sustainability + pre-loved fashion and the journey of ReRack began.
My love for fashion is fuelled by a desire to make it inclusive and sustainable. Every garment you find at ReRack is hand-picked, waiting to be a part of your memorable moments. I see ReRack as more than just a company, it’s a community built on shared values and a vision for the #FutureOfFashion.