Lafaani Has Its Roots In Urdu And Literally Translates To ‘Immortality’. It Truly Conveys The Essence Of The Brand - To Curate Merchandise That Lives For Many Moons And Isn’t Ephemeral. By Means Of Creating And Using Their Handcrafted Products, They Are Immortalizing The Labour And Toil Of All The Artisans Who Breathed Life Into It.

Lafaani Believes In Celebrating Craft Heritage In All Its Splendor And Aspires To Create Collections Inspired By The Amalgamation Of Traditional Techniques And Ever-Changing Aesthetics.

Lafaani Was Born Of The Endless Chai Conversations That Would Take Place Between Two Friends, Drishti And Rashmick, In The Tiny Tea Shop Opposite The University Gates. They Wanted To Imagine A World Where Fashion And Sustainability Aren’t Oxymorons.

Following A Degree In Sustainability, Drishti Began A Three-Year Long Journey To Experience And Understand The Elemental Truth Of Fashion And The Environmental And Social Impact Of It All. By The End Of This Journey, Rashmick Also Joined Hands To Begin A New Journey Altogether - The Creation Of Lafaani.