Otsü, derived from the Ao dialect meaning 'stories', is an ethical, season-less clothing brand dedicated to creating unique garments that tell their own distinct stories.

The brand specialises in handpicking vintage items and up-cycling them with Northeastern textiles, resulting in limited collections with each design narrowed down to just one piece. Otsü's commitment to sustainability and individuality ensures that every garment is special and one-of-a-kind.

The Time Has Come To Buy Less But Better.

Asenla Jamir, the founder of Otsü, brings her background in Fashion Communication from NIFT Mumbai to her mission of minimizing mass production, environmental waste, toxic clothing, and greenwashing. Inspired by the rich textiles of Northeast India, Asenla focuses on creating garments that are both eccentric and functional, while promoting sustainable practices. Each piece is handmade with meticulous attention to quality and construction, embodying the brand's commitment to sustainability and unique storytelling.