Studio MuGu believes in offering classic pieces made in good quality and tailoring with attention to detail. Its curation is an amalgamation of contemporary western clothes defined by clean lines and silhouettes that are practical and design oriented. The pieces are made to be timeless and adorned forever, putting aside trends and seasonal fads.

Based around the idea of embracing ethical fashion, Muskan created the label guided by modern femininity and traditional craftsmanship. Her vision is to focus on creating clothes that can be a part of your closet for years to come and also be passed down through generations. Muskan believes in building a community of people aware of ethical buying and conscious clothing.